About us
Our Essence
Create a fragrance that reflects your style and leaves a lasting impression.
To do so, we collaborate with trusted makers who respect the environment and blend each fragrance with care.
The Saffron Muse
From our atelier to your door, discover how we deliver our signature fragrances and bring a little luxury home.
Our Scents
Discover our signature fragrances, each carefully crafted to evoke emotion, elegance, and unforgettable presence.
Meet our team
Dedicated experts shaping our fragrance brand
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony leads the fragrance house with a passion for scent, storytelling, and unforgettable customer experiences.
Mich Stark
Chief Brand Officer
Mich thrives on bold ideas. With years of leadership in the fragrance industry, Mich has helped shape our brand into what it is today. Mich is one of our sharpest minds.
Aline Turner
Chief Technical Officer
Aline is one of those rare people who truly loves what she does. She guides our perfumers and nurtures a growing community of scent lovers.
Iris Joe
Chief Financial Officer
Iris, with her global perspective, helps us read the market and refine our strategy. She is driven to elevate performance and brings the insight needed to take the brand further.